L'Eggo My Eggo

 

SAN JOSE - Embark on a culinary journey back in time to the bustling streets of San Jose, California, where the air was infused with the tantalizing aroma of innovation. Meet the unsung hero of home-cooked delights, Frank Dorsa, a maverick inventor with an insatiable appetite for transforming the ordinary into the extraordinary. As a serial inventor, Frank's genius sparked a gastronomic revolution, starting with the convenience of jarred mayonnaise and the crunch of perfectly crafted potato chips.

But it was the dawn of a frozen breakfast era that truly set his legacy ablaze – the birth of the Fraffle, a Frozen Waffle that defied the breakfast norm. In 1966, the sizzling success of Frank's creation caught the attention of Fearn Foods, Inc., leading to a savory acquisition and, ultimately, a dance with destiny in the arms of The Kellogg Company in 1970. Thus, the Eggo Waffle emerged, a crispy sensation christened for its real-egg infusion. Unravel the layers of flavor and history as we delve into the delicious narrative of Frank Dorsa, the culinary visionary whose innovations left an indelible mark on the breakfast table.

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Astiva Health

 

Unite Strategies, LLC is thrilled to announce a new Government Affairs relationship with Astiva Health, Inc., a beacon of innovation in Southern California's healthcare landscape. Astiva Health, with its commitment to personalized care and diverse networks, exemplifies excellence in serving its members' specialized needs.

At Astiva Health, individuality is paramount. Their dedication to tailoring benefits and services underscores their unwavering focus on member satisfaction. Unite Strategies recognizes the importance of this ethos and is honored to support Astiva Health in amplifying its voice and influence in government affairs.

Through this union, we aim to navigate the intricate regulatory terrain, ensuring Astiva Health's unique approach to healthcare delivery is both protected and advanced. Our collective efforts will pave the way for even greater inclusivity and accessibility within the healthcare sector.

To fellow healthcare providers: consider this collaboration a testament to the power of strategic collaboration in driving positive change. Join us in our mission to revolutionize healthcare advocacy, one tailored solution at a time with UNITE Strategies.

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Cannabis Retail San Jose

 

Sean Kali-rai, Managing Partner of Unite Strategies and Founder of the Silicon Valley Cannabis Alliance, together with Attorney Sharmi Shah and sponsors of the Silicon Valley Cannabis Alliance, extend heartfelt gratitude to the 10 members of the San Jose City Council. Their collaborative efforts tirelessly aimed at slashing annual business fees for legal cannabis retailers from $139,000.00 to $30,000.00. Council votes in favor 10 - 0.  PSFSS April meeting will seek to clarify the details on this fee reduction. Watch complete 3/19/2024 City Council meeting below.

Leveraging decades of experience in Government Affairs and fortified relationships with elected officials and city staff, Unite Strategies consistently delivers results for our clients.

VIDEO: City Council Meeting link 49 minutes  <click here>

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Clorox Bleach

OAKLAND - In the early 20th century, the Electro-Alkaline Company, now known to us as Clorox, teetered on the brink of failure. Its inception in 1913 by a diverse group of five investors who plunked down $100 each was marked by innovation, yet public unfamiliarity with liquid bleach nearly led to its demise. Enter Annie Murray, whose vision and determination played a pivotal role in the company's turnaround.

In 1916, with the company struggling, her husband, investor William Murray, took charge and Annie stepped into an informal but crucial role. She recognized the potential of liquid bleach not just as an industrial product but as a household necessity. Annie ingeniously proposed a less concentrated version suitable for home use, a move that not only revolutionized the product line but also directly engaged potential customers. Her strategy of distributing free 15-ounce sample bottles at the family's grocery store in Oakland was nothing short of marketing genius. This grassroots approach built customer demand from the ground up, transforming Clorox into a household name and today boasting $7 billion annual gross revenue. Annie Murray's intuition and entrepreneurial spirit essentially saved the company.

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Responsible Building Ordinance - San Jose

 

On January 23, 2024, the San Jose City Council convened to discuss the Responsible Building Ordinance. Eddie Truong, Partner at UNITE Strategies, eloquently represented the interests of NAIOP-Silicon Valley as he addressed the Mayor and City Council. Notably, Council member Dev Davis of District 6 demonstrated leadership by crafting a thoughtful compromise memo for inclusion in the final policy deliberations, see below:

Council voted in favor 11-0

    Limit the basis for violation to an unpaid wage theft judgment to employees and contractors who are working on the San Jose permitted project that is the subject of the certificate of occupancy.

    Limit the unpaid final wage theft judgements to final judgements that can be confirmed by the contractor through the California Labor Commissioner's portal.

    Exempt from the regulation projects that are subject to prevailing wage and under state law and projects that are under 10,000 sq. ft.

VIDEO: City Staff Presentation and Eddie Truong - 4min. 56 sec.

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Tables For Taxes

 

On January 17, 2024, Eddie Truong, Partner at UNITE Strategies, passionately advocated before the San Jose Rules Committee. He emphasized the crucial imperative for the City of San Jose to expeditiously and comprehensively implement all aspects of the voter-approved Measure H from 2020, representing the interests of Casino M8trix. Councilmember Omar Torres, representing District 3-Downtown San Jose, set the stage with his insightful opening remarks. The Rules Committee responded decisively with a unanimous 5-0 vote in favor of the initiative, signaling a significant step forward in the pursuit of realizing the objectives laid out in Measure H.

VIDEO-CM Omar Torres and Eddie Truong remarks : 3 min. 4 sec.

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Digital Billboard RFP

 

On January 17, 2024, Eddie Truong passionately advocated before the San Jose Rules Committee, pushing for the advancement of a long-overdue Request for Proposal (RFP) on behalf of his client, Orange Barrel Media, with regard to outdoor advertising in the City of San Jose. Councilmember Omar Torres, representing District 3, took the initiative by drafting a memorandum, urging a thorough and timely update from city staff to propel the initially approved project forward. The Rules Committee responded decisively with a unanimous 5-0 vote in favor, signaling a significant step towards the realization of this crucial initiative.

VIDEO-CM Omar Torres and Eddie Truong remarks : 2 min. 31 sec.

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UNITE Strategies - A Business Solutions Firm

 

January 31, 2024 - Today marks the dynamic debut of UNITE Strategies, LLC, a comprehensive business solutions firm boasting a cumulative professional experience spanning over seven decades. Committed to delivering enduring value-added solutions tailored to meet your business imperatives, we take pride in our team of seasoned experts. UNITE Strategies operates as a regional powerhouse, strategically positioned to cater to the diverse needs of the greater San Francisco Bay Area, encompassing the South Bay, Central Coast, and Los Angeles County. For a detailed insight into our offerings and the industries we serve, explore our website. Your journey to optimized business solutions begins here.

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